NO MUSIC NO LIFE

“I have always thought that music is the soundtrack of our life, these 15 tracks are definitely the soundtrack of mine”

Nato in un piccolo paese in provincia di Bologna e influenzato da suo padre – proprietario di una delle prime radio libere italiane (radio canale 11) – Ernesto Avenia a 14 anni inizia con il suo disco jockey in radio conducendo un programma della domenica mattina. Fonte d’ispirazione è anche il suo primo viaggio in America a Philadelphia, all’età di 17 anni, che si riversa nel suo approccio alla moda e con particolare attenzione allo streetwear.

A 22 anni inizia il suo percorso nella moda con una forte tendenza verso la cultura streetwear della East Coast. In quel periodo, lavora anche come creative and freelance designer per alcuni brand italiani.

Dal 2010, collabora con brand americani di lusso, tra i quali Buscemi, Fear of God, 4SDesigns e Stampd.

Ernesto Avenia ci presenta la sua playlist, disponibile su Spotify, per Deli-Music 09.

Ernesto Avenia e Jerry Lorenzo, designer di Fear of God. 

Born in a small town near Bologna and influenced by his father – owner of one of the first Italian free radio stations (radio channel 11) – Ernesto Avenia at 14 started with his radio jockey record hosting a Sunday morning program. Source of inspiration is also his first trip to America in Philadelphia, at 17, which turns out into his approach to fashion and with particular attention to streetwear.

At 22 he began his fashion journey with a strong trend towards East Coast streetwear culture. In that period, he also worked as a creative and freelance designer for some Italian brands.

Since 2010, he collaborates with American luxury brands, including Buscemi, Fear of God, 4SDesigns and Stampd.

Ernesto Avenia presents us his playlist, available on Spotify, for Deli-Music 09.